Project summary
This research seeks to understand NSW community perspectives on COVID-19 vaccines and develop evidence-based public health messages for COVID-19 vaccine communications.
What is the issue for NSW?
As the pandemic evolves and vaccines are developed, it is important to understand what people think and feel about COVID-19 vaccines. This is especially the case for those people in high risk and priority groups who will be first in line to receive a vaccine.
Gathering this information will inform communications that help build public trust and confidence in a COVID-19 vaccination program. Communication that is sensitive to what people think and feel will be critical to supporting people’s informed decisions about and acceptance of COVID-19 vaccines.
What does the research aim to do and how?
This research aims to develop evidence-based public health messages for a COVID-19 vaccine program by understanding NSW community perspectives on COVID-19 vaccines.
We will develop health messages that address and respond to the community’s perspectives on COVID-19 vaccines. We will tailor these messages for key groups such as healthcare workers, older people, and people with co-morbidities.
These messages will be based on interviews with community members, and surveys to measure how widespread these perspectives are. We will also test how effective these messages are at addressing people’s concerns and encouraging acceptance of COVID-19 vaccines.
We will work with the NSW Government to integrate these findings into communications.